by Mindy | Jan 16, 2018 | Dealers
People want things that are different. As much as any customer wants to fit in, they also want something that sets them apart. Dealerships can get into tricky territory when it comes to upselling golf carts and adding customizations. Sometimes they lower the price of...
by Mindy | Dec 26, 2017 | Dealers
Managing golf cart customer leads can be difficult for many dealerships. The old-fashioned approach isn’t as effective as it used to be. Older generations may still like the personal approach, but with younger generations, a business checking in regularly...
by Mindy | Dec 19, 2017 | Dealers
Some friends of mine have a car dealership story that can tell us something about golf cart sales. They recently went to a car dealer because of a great deal that was advertised. They had a model of the car that was six years old, that they believed they could trade...
by Mindy | Dec 5, 2017 | Dealers
Customer-facing golf cart customization apps are a dime a dozen, and they’re worth all 10 of those pennies…but not much more. The problem for any dealership is that these apps take power away from the dealer and the customer. Their options are designed to...
by Mindy | Nov 28, 2017 | Dealers
With a used golf cart, what you get is what you get. What you can’t see is often something that will come back to bite you. Yet customers don’t react to fear well. Make them fear getting a used golf cart and they’ll attach that fear to getting new...
by Mindy | Nov 21, 2017 | Dealers
One of the most difficult kinds of customers you see are the ones who will run their old equipment into the ground. They come in all varieties. Some have a legitimate reason they don’t want to spend money on a new golf cart. Others have enough money to buy your...
