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Selling Golf Carts: Know All the Options, Then Narrow Them

Selling Golf Carts: Know All the Options, Then Narrow Them

How can you make the communication around selling golf carts simpler and more manageable? There was a study done several years ago about how chess masters become so good at their game. Those conducting the research simply expected that masters would see many more...
Building Hybrid Golf Carts for Hunting

Building Hybrid Golf Carts for Hunting

One of our favorite builds is the hybrid gas/electric golf cart for hunters. Obviously, golf carts for hunting need to be able to cover a vast range quickly. While there are electric carts that can do this, they sometimes trade speed for range. Gas is often superior...
Golf Cart Sales Lesson: In the Door, Out of a Sale

Golf Cart Sales Lesson: In the Door, Out of a Sale

Some friends of mine have a car dealership story that can tell us something about golf cart sales. They recently went to a car dealer because of a great deal that was advertised. They had a model of the car that was six years old, that they believed they could trade...
Use Golf Cart Customization to Close Non-Buyers

Use Golf Cart Customization to Close Non-Buyers

What are the advantages of including golf cart customization at the core of your sales pitch? There are several, so let’s start with the most obvious. It’s collaborative. Choice disarms confrontation. It allows you to engage with a customer as if...