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MadJax is one of our favorite suppliers of custom parts for golf carts. That’s why we include their full range of parts on our golf cart customization app, Build Your Golf Cart. In fact, we offer some of the best MadJax golf cart customizations available today.

We’ve written about MadJax parts before, with a focus toward off-road golf cart use. We highlighted their universal mount winch, and how you can personalize your cargo arrangement to carry all your gear. We also put the spotlight on their excellent controllers, a prime selection of lift kits, and – perhaps their most outstanding feature – their light kits.

It’s worth it to write about a few other places where a custom MadJax golf cart excels. Last time we focused on off-road golf cart use. This time let’s focus on golf carts used on the course and in other relaxing locations.

Flip-Flop Seat Frames

MadJax makes some of the best and most durable flip-flop seat frames. A lot of flip-flop seating act pretty similar. They key is in the seating’s durability and east of use. MadJax keeps things simple so there aren’t extra parts getting in the way of your feet. They also build these frames to last, which makes them an excellent choice as a customization option.

Folding Footrests

This is a great detail for a day out golfing. Folding footrests swing down so someone riding in back doesn’t have to dangle their feet. The advantage is in how quickly it folds back up again. It has quick-release drop pins for easy deployment, and you just have to fold it and re-pin it to secure it. This means it’s easier to store without having to un-attach the entire footrest, and there’s less risk of damage to the footrest. At the same time, it’s strong enough for riders to rest their feet while also giving space to accessories like a golf bag holder.

Tinted Windshields

MadJax has an excellent range of windshields and tints. This helps save your eyes as you’re jetting across the course or enjoying a ride through the park.

Steering Wheels & Covers

They’ve also got a good eye for steering wheels These have nice feel, with a full range of designs. They know what a good steering wheel cover feels like, too. It’s funny, a steering wheel and its cover are such small details, yet you interact with them more than any other element of the golf cart. It can end up making a huge difference to a customer what their steering wheel cover looks and feels like. A golf cart can be perfect in every other way, but if the steering wheel doesn’t feel right in their hands, they’ll be much more hesitant to buy.

Enclosures

Enclosures seem like a dime a dozen, but MadJax are much tighter to the vehicle than most. They have a better sense of fit and won’t get whipped up by the wind. There’s an eye for detail in their enclosures that really works well.

A custom MadJax golf cart is pretty easy to achieve for a customer through a golf cart customization app. Build Your Golf Cart is subscription-based, which allows us to keep parts lists updated monthly. Not only that, but availability is also listed – this saves you from promising custom parts for golf carts to a customer only to find one is unavailable. It’s easy to avoid that these days, and not enough customization apps try. It makes easy sense for us to provide these kind of updates and information. It’s high time dealerships have access to these kinds of quality-of-industry improvements.

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Assumptions can keep you from expanding your sales base. Chances are good that if you name the first 5 uses for golf carts that come into your mind, the vast majority of your customers’ needs will fit into those. As salespeople, it’s easy to grow content with that. Yet there are always additional industries that are seeking added mobility and capability. One of these is field science. You might rack your brain for an hour and not come up with golf carts for scientists. That means you’re missing potential sales.

The Advantages of Field Science Golf Carts

Think about it this way. Most colleges offer field science courses. Various high schools, nature centers, and even scouting programs utilize field science. None of this even starts to address field science at a career level. There’s funding available for the tools that are needed, as well as a number of grants.

At the same time, that funding is tightening up, so field science programs are looking for ways to maintain off-road mobility that don’t break the bank. While they can cover territory capably in an ATV, they also often have a need to carry equipment and gear that an ATV doesn’t allow. This leaves one option: customized field science golf carts.

While they can still cover miles of territory capably, they leave a considerably lighter footprint than Jeeps. Now, a golf cart isn’t a Jeep and you shouldn’t pretend it is, but for the price of a Wrangler, you can easily get three well customized off-road golf carts and still have thousands left over. You can easily carry the same amount of equipment that way, and teams in the field can split up without sacrificing mobility – something they can’t do with only one vehicle.

Building Trust with Field Scientists

Lean on these strengths when you approach field science managers. They have to spend money carefully, so also focus on durability and service. All the traditional off-road elements should be there – tires, lift kits, strong headlights, etc. Be sure to ask about the desire for solar powered golf carts that can recharge in the field. Electric golf carts can be just as capable, but without the environmental footprint of their gas-powered counterparts. That can be an important selling point.

Trust is exceptionally important when selling field science golf carts. Keep in mind that you won’t know as much about their specialty as you would if you were selling to a golf course, campground, or more traditional industry. If they want to teach you a little about what they do in order to clarify a need, let them. This will help them feel comfortable.

Golf Cart Customization App

A good way to help them feel comfortable is the use of a golf cart customization app. Here, they can take command of making decisions for their customized off-road golf cart. They can change an option and then tell you why they’d need that option. Let them take that kind of command of the process – it helps them justify choices that help close the sale.

Golf carts for scientists might sound like a funny idea, but it’s not. There’s a need for mobility in field science – for both people and equipment. While ATVs might be faster, and Jeeps can obviously carry more, golf carts blend many strengths of each with some unique advantages of their own (at a much more reasonable price).

What are the advantages of including golf cart customization at the core of your sales pitch? There are several, so let’s start with the most obvious. It’s collaborative. Choice disarms confrontation. It allows you to engage with a customer as if you’re on the same side, rather than opposing them. How does customizing a golf cart do this?

The Customer Who Doesn’t Want to Buy

Going into a dealership feels intimidating and many customers go with the express purpose of not buying anything. They want to scout and comparison shop. They walk out the door with no commitment.

This isn’t a waste of time by any means. Many of these “scouts” end up being good leads that buy down the road. Yet they make you work to close them. They want to be catered to, they’re demanding of information, and they’re tough sells. The reasons for this are widespread. Some of them are being smart. Some of them are wary and doubtful by nature. Still others just appreciate the increased attention of being a customer you choose to focus on. Sometimes you can read which one of these motives these customers have, and other times it’s a little of column A, a little from column B.

Disarming by Offering Choice

Golf cart customization is one of your most powerful tools. These customers typically want personal concerns addressed. They’ll often be confrontational. They’ll introduce an idea by saying, “But I’m sure you can’t do that.” This is a challenge to you. It’s seeking confrontation.

A decent response is saying, “Yes, we can do that. Here’s a solution.”

This allays a customer’s concern, but it can be perceived as a negative response. In saying yes to the customer, you also have to shoot down their claim. In this way, they’ve trapped you into a conversational framework where any response you give is negative. If you say you can do something, you’re also responding to them by telling them they’re wrong. This allows them to perceive your response as confrontational, which lets them keep you on your heels and allows them to further control the direction of the conversation. Yet if you say you can’t do something, you’ve failed them.

A better response is, “We can do that in several different ways. Which do you like?”

This puts the onus of the conversation back on them in a positive way. “No you can’t,” and, “Yes we can,” is full of conversational stops that form a confrontational power dynamic between customer and salesperson.

If you respond to “No you can’t” with “Here’s how you can,” then you signal that you’re not subject to that power dynamic. You’re inviting the customer to disagree with you offering them power, which they won’t. This disarms the confrontational direction of a sales conversation and replaces it with choices that you offer – all of which are collaborative.

Let Them Help to Close

You could argue with them that you can give them a customization. Or you could simply ask them to explain to you which customization they like best. Closing a customer like this is hard work, and it can be made easier when they start doing the work of closing themselves. This allows a customer to have the conversation they want to have, but on your terms.

Using a tool to help with customizing a golf cart can further advance this collaborative approach. A golf cart customization app that is kept current on new parts across many different makers is the ideal choice to close customers like this.